character trait associated discourse conventions
truthfulness explain both the law and the facts accurately and honestly
candor include all legally significant facts (including those that are damaging) and disclose any adverse legal authority
zeal make a substantive effort plus attend to the language or tone of the argument
respect avoid disrespectful content or tone, or a messy and unprofessional document
professionalism avoid behavior that is discourteous, undignified, vicious, deceitful, or otherwise inconsistent with high ethical, moral, and professional standards