character trait	associated discourse conventions
truthfulness	explain both the law and the facts accurately and honestly
candor	include all legally significant facts (including those that are damaging) and disclose any adverse legal authority
zeal	make a substantive effort plus attend to the language or tone of the argument
respect	avoid disrespectful content or tone, or a messy and unprofessional document
professionalism	avoid behavior that is discourteous, undignified, vicious, deceitful, or otherwise inconsistent with high ethical, moral, and professional standards